Samseong-dong

Seoul
Samseong-dong showing a city and outdoor art as well as a small group of people
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa Temple, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is ¥10,569 per night from Jun 9 to Jun 10
¥10,569
per night
Jun 9 - Jun 10
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in our ...
8.4/10 Very Good! (1,012 reviews)
"I really loved this hotel! It was in a great location (walking distance to plenty of restaurants and shopping stores) and it was right next to the airport limousine stop! The room and bathroom was clean. Also, having the bidet was nice. They have a coin laundry within the hotel and they stored my ..."

Reviewed on May 21, 2024

Sotetsu Hotels The Splaisir Seoul Myeongdong
L7 Gangnam
L7 Gangnam
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
Fully refundable
The price is ¥17,954 per night from Jun 30 to Jul 1
¥17,954
per night
Jun 30 - Jul 1
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,052 reviews)
"Excellent"

Reviewed on Jun 3, 2024

L7 Gangnam
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is ¥59,335 per night from Jul 1 to Jul 2
¥59,335
per night
Jul 1 - Jul 2
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff ...
9.4/10 Exceptional! (1,003 reviews)
"Excellent customer service. Take the elevator down to Coex for unlimited shopping and restaurants."

Reviewed on May 28, 2024

Grand InterContinental Seoul Parnas, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
5 out of 5
524, Bongeunsa-ro, Gangnam-gu, Seoul, Seoul
The price is ¥23,456 per night from Jun 17 to Jun 18
¥23,456
per night
Jun 17 - Jun 18
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.2/10 Wonderful! (1,236 reviews)
Impeccable
"Overall experience was amazing. Service is of highest standards. One of the best breakfasts in hotels that I had."

Reviewed on Jun 4, 2024

InterContinental Seoul COEX, an IHG Hotel
Shilla Stay Samsung
Shilla Stay Samsung
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is ¥18,544 per night from Jun 9 to Jun 10
¥18,544
per night
Jun 9 - Jun 10
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.4/10 Very Good! (925 reviews)
"The windows were not clean from the inside…"

Reviewed on May 25, 2024

Shilla Stay Samsung
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ¥17,886 per night from Jun 10 to Jun 11
¥17,886
per night
Jun 10 - Jun 11
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (2,108 reviews)
"The staff was very courteous and helpful. Especially Ellie called the airlines on our behalf and helped us book special meal before trip. Thank you Ellie! The room was spotless clean and kept tidy everyday. I would recommend stay at ENA. The location is a key especially if one plans to travel by ..."

Reviewed on Jun 3, 2024

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Bongeunsa Temple and Seonjeongneung Royal Tombs.

Gangnam-gu
Jamsil-dong as well as a couple

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(74 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Namsan Park. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(44 area reviews)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Dongdaemun-gu

Samseong-dong